Project Summary

The project was to re-create print based packaging to test the reactions of supermarket shoppers with twists to their everyday products. The idea consists around altering consumer experiences and the curiosity that follows estranged products that appear familiar at first glance.

Final Submission

After a rocky start to getting a project approved I have worked flat out. Over the last five weeks I have produced a range of 16 altered packages that have hopefully helped change the way we see familiar objects from now on. I designed a supermarket brand, which I have applied to a promotional leaflet and a hand made re-usable bag. Over the five weeks I have worked non-stop I have hopefully produced a reasonable quantity of work for my late start on the project.

I spent the first 2 to 3 weeks working solidly on my products, which I think I have skilfully altered with very little alteration to the original design. I have then spent the last weeks creating the promotional leaflet, bag and printed multiples of my products. I was able to photography my altered products in a supermarket after several mishaps. I was pleased with the high level of production of my products as it meant that they looked realistic on the shelves and photographed the same as the other products around them. If I hadn’t been given a short time span in which to take photo’s of my sixteen items I would have liked to have had more shots of the products together like on a conveyor belt in a basket and a shot of my re-usable bag full, in situation.

Overall I think my project has been very successful in the time taken and I feel it has given me a broader understanding into the world of packaging and consumerism as well as the organizational skills needed when orchestrating a project with several outcomes.

Leaflets Printed

Leaflet

Hand In Box Items

Photo's for Hand in Box

After printing two sample's or my hand in box I prefer the boarded image as I think it is easier on the eye. And I do not think it directly looks like a Polaroid photo as that is not the effect I want.