SEMIOTICS IS “concerned with everything that can be taken as a sign” (Umberto Eco 1976)
WHICH CAN TAKE THE FORM of words, images, sounds, gestures and objects
ALSO the discipline that studies the capacity of humans to make, disseminate, and understand these signs
BUT involves the study not only of what we refer to as 'signs' in everyday speech, but also of anything that 'stands for' something else…
Basic Lines in Semiotics
General
semiotics is considered as the theory of the production and interpretation of meaning
meaning is made by the deployment of acts and objects which function as “signs” in relation to other signs
Social
it examines semiotics practices, specific to a culture and community, for the making of various kinds of texts and meanings in contexts of culturally meaningful activity
Multimedia
is based on the principle that all meaning-making necessarily overflows the analytical boundaries between distinct, idealized semiotic resource systems such as language, gesture, depiction and action
What does it mean?
ALL THE INDIVIDUALS ARE MEANING-MAKERS?
WHY
...Because we interpret things as signs unconsciously by relating them to familiar systems of conventions
Peirce, 1931
Dyadic Model
SIGNIFIED - the idea being represented
SIGNIFIER - the word doing the representingThe sign is the whole that results from the association of the signifier with the signified
Signification example
Link to whole presentation -
http://www.cs.uta.fi/~e_tg/Semiotics.ppt
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